General Contractor Website Design
General Contractor Website Design That Communicates Your Full Scope and Gets You More Jobs
Intekk Media builds websites for general contractors and construction companies that show the range and quality of your work, rank in local search, and generate quote requests for the projects you want to grow. Five-day delivery. Interest-free payment plans. You own the site.
John is amazing to work with, I will definitely be recommending him to other friends.
-Amos King-
(Cedar Hollow Greenhouses)
Do You Even Need A Website?
Quick Answers
What should a general contractor website include?
A general contractor website needs a headline naming your specialty and service area, a phone number visible without scrolling, a project portfolio organized by work type, individual pages for each major service category you want to grow, a service area page, your license and insurance displayed near your calls to action, a clear process section explaining how projects work from first contact to completion, and a quote request form that sets the right expectations for the scope of work you handle. GC projects are larger investments than most specialty trade calls. Your site needs to answer the credibility question before it asks for the quote.
How is a GC website different from a specialty trade website?
A specialty trade website targets one type of work for one type of buyer. A GC website has to communicate broad capability without becoming unfocused. The challenge is making sure each service type you offer gets enough dedicated coverage to rank for its own searches while the overall site still tells a coherent story about who you are and what you build. We solve that with a service hub structure where each major work category has its own page and the homepage ties them together with a clear narrative and strong calls to action.
Should a GC have separate pages for each type of work they do?
General contractors rank by combining a strong homepage that establishes overall capability with specific service pages that target individual project searches. A page built around home addition contractor in Doylestown PA will rank for that search far better than a homepage mentioning additions in a list. We build your site with individual service pages, a service areas hub, and city pages for your top markets so your site ranks for the specific projects you want to win, not just your company name.
How do general contractors rank on Google locally?
Local rankings come from relevance, meaning your site clearly describes your services and location, technical performance, meaning fast load times and clean code, and trust signals, meaning consistent business information across your site and Google Business Profile. We handle all three in every build.
What is the best way to show a general contractor portfolio online?
Organize your portfolio by project type, not by date or job number. A homeowner considering a kitchen remodel wants to see kitchens. One planning an addition wants to see additions. A filterable gallery or individual project category pages let each visitor go directly to the work most relevant to their project. Detailed project entries with before and after photos, project scope descriptions, and location references build far more trust than a simple image grid.
How do I get more jobs from my general contractor website?
More jobs come from your site ranking for the specific project searches in your area, loading fast enough that visitors stay, and making it straightforward to request a quote. That means individual service pages built around the projects you want to win, a portfolio organized so buyers can find relevant work quickly, and a conversion layout that puts your phone number and quote form where visitors look first. We build all three into every GC site.
How much does a general contractor website cost?
General contractor websites typically need more pages than specialty trade sites because the scope of work is broader. We offer fixed price website packages with interest free payment plans for minimal friction to get your business online as quickly and effectively as possible. Then if you go with our Pro or Growth plan, we build a service areas hub and 5-10 city pages for the towns where you want calls (in addition to your initial six pages!) This tells Google your coverage and tells homeowners that you serve their area before they even reach out.
On our Growth Plan you can order an additional service or city page monthly until every zip code is covered. This really boosts your local SEO and gets your phone ringing.
What We Build Into Every Contractor Website On The Growth Plan
Service Pages by Project Type
New construction, home additions, kitchen and bathroom remodeling, basement finishing, whole-home renovation, commercial buildouts, and any other service category you want to grow each get their own dedicated page. Each page targets the specific searches homeowners and property owners use for that project type and gives them the detail they need to reach out with confidence.
Project Portfolio by Category
We build a portfolio section organized by project type so visitors see work that matches what they are considering. Detailed project entries with before and after photos, scope descriptions, and location references show capability more effectively than a generic image gallery.
Residential and Commercial Separation
If you do both residential and commercial work, we build separate sections targeting each audience. Residential homeowners and commercial property managers search differently, have different priorities, and need different information to decide. One section does not serve both well.
License, Insurance, and Credentials
Your contractor license number, insurance confirmation, and any relevant certifications are placed near your primary call to action on every page. GC projects involve significant investment and access to property. Credentials displayed prominently answer the homeowner's first unspoken question before they have to ask.
Project Process Section
A clear explanation of how your projects work from first contact through final walkthrough reduces buyer anxiety and separates you from contractors who leave the process a mystery. We build this into every GC site because it is one of the highest-converting sections on a construction company website.
Quote Request Forms
A form built for larger project inquiries. Project type, location, approximate scope, and contact preference. Specific enough that you show up to the estimate with the right context. Simple enough that a homeowner fills it out in two minutes.
Service Area Page and City Pages
Your service area page lists every community you serve and links to city-specific pages for your top markets. Local pages that reference your real projects in specific areas rank better and convert better than a generic regional page.
Mobile-First Design
Homeowners and project managers research contractors on their phones. Your portfolio, credentials, and quote form are all optimized for mobile and load fast before the site goes live.
Who This Service Is For
This service is for general contractors and construction company owners who do quality work across a broad scope but are not getting the project inquiries their work deserves online. If your current site does not clearly communicate what you build, does not rank for the project searches in your area, or does not generate quote requests from homeowners outside your existing referral network, we can fix all three in five days.
The Process
Step 1 - Intake Call
We go through your project types, service area, license information, and the work you want to grow. We confirm the right package and send you a content checklist focused on the portfolio content and service descriptions that will make the biggest difference.
Checklist is also available on the pricing page
Step 2 - You Send Your Content
Project photos organized by type, service descriptions, license and insurance information, service area, logo, and contact information. We build from there.
Step 3 - Five-Day Build
We design and build the site. You review it before it goes live and can request changes.
Step 4 - Launch
We launch the site and walk you through anything you need to manage going forward.
After that, the site is yours.
Frequently Asked Questions
What if my project list changes as my business grows?
Adding new service pages after launch is straightforward. We build your site to expand cleanly as your scope of work grows. Starting with your top three to five revenue services and adding from there is the most common approach.
What if I focus on commercial work rather than residential?
A commercial-focused GC site targets property managers, business owners, and developers rather than homeowners. We build the language, portfolio structure, and page targets around commercial buyers specifically. The approach is different enough that it warrants a distinct site structure.
Can I have separate pages targeting specific towns I want to work in?
Yes. City pages for your top markets can be included in your package or added after launch. For GCs competing in dense suburban markets, city pages are one of the most effective tools for ranking ahead of larger regional competitors in specific communities.
What if I do not have a large photo library yet?
Start with what you have. A smaller set of high-quality project photos organized by type is more effective than a large disorganized gallery. We will tell you exactly what to prioritize during the intake process.
Ready to Own Your Leads Instead of Buying Them?
A general contractor website that shows your best projects, ranks for the right searches, and makes it easy to request a quote is the most cost effective way to your next signed contract.
Areas We Serve
Corry
Coudersport
Cranberry Township
Cresson
Dallas
Dallastown
Danville
Delaware Water Gap
Denver
Dillsburg
Dover
Downingtown
Doylestown
Drexel Hill
DuBois
Dunmore
Dushore
East Stroudsburg
Easton
Ebensburg
Edinboro
Elizabethtown
Ellwood City
Emmaus
Emporium
Ephrata
Erie
Everett
Exton
Fairview
Farrell
Fleetwood
Fort Washington
Frackville
Franklin
Galeton
Gap
Gettysburg
Girard
Glen Rock
Greencastle
Greensburg
Grove City
Halifax
Hamburg
Hanover
Harrisburg
Hatboro
Hatfield
Hazleton
Hellertown
Hermitage
Hershey
Hollidaysburg
Honesdale
Honey Brook
Horsham
Hummelstown
Huntingdon
Indiana
Intercourse
Irwin
Jeannette
Jenkintown
Jersey Shore
Jim Thorpe
Johnstown
Jonestown
Kane
Kennett Square
King of Prussia
Kingston
Kittanning
Kutztown
Lancaster
Langhorne
Lansdale
Latrobe
Lawrenceville
Lebanon
Lehighton
Lemoyne
Leola
Levittown
Lewisburg
Lewistown
Ligonier
Lititz
Littlestown
Lock Haven
Mahanoy City
Malvern
Manheim
Mansfield
Marienville
Marietta
Mars
Matamoras
McConnellsburg
McKeesport
Meadville
Mechanicsburg
Meyersdale
Middletown
Mifflinburg
Milford
Millcreek
Millersburg
Millersville
Millville
Milton
Minersville
Monessen
Monongahela
Monroeville
Montoursville
Morgantown
Mount Joy
Mount Lebanon
Mount Pocono
Mount Union
Mountaintop
Muncy
Munhall
Murrysville
Myerstown
Nanticoke
Nazareth
New Brighton
New Castle
New Cumberland
New Freedom
New Holland
New Kensington
New Oxford
Newtown
Newtown Square
Newville
Norristown
North East
North Wales
Oakmont
Oil City
Old Forge
Olyphant
Orwigsburg
Osceola Mills
Oxford
Palmerton
Palmyra
Parkesburg
Penn Hills
Perkasie
Peters Township
Philipsburg
Phoenixville
Pittsburgh
Pittston
Plum
Plymouth
Port Allegany
Pottstown
Pottsville
Punxsutawney
Quakertown
Quarryville
Reading
Red Lion
Renovo
Reynoldsville
Ridgway
Ridley Park
Roaring Spring
Ronks
Saint Marys
Scottdale
Scranton
Selinsgrove
Sellersville
Shaler Township
Shamokin
Sharon
Shavertown
Shenandoah
Shickshinny
Shippensburg
Shrewsbury
Sinking Spring
Smethport
Somerset
Souderton
South Williamsport
Spring City
Spring Grove
Springfield
State College
Stewartstown
Strasburg
Strattanville
Stroudsburg
Sunbury
Tamaqua
Tannersville
Tarentum
Terre Hill
Tidioute
Tionesta
Titusville
Tunkhannock
Tyrone
Union City
Uniontown
Upper St. Clair
Verona
Wampum
Warminster
Warren
Washington
Wayne
Waynesboro
Waynesburg
Wellsboro
Chester
West Mifflin
White Haven
Whitehall
Wilkes-Barre
Williamsport
Willow Grove
Willow Street
Wind Gap
Windber
Womelsdorf
Wrightsville
York
Zelienople
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